Ty Urlich
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National Forest Foundation
National Forest Foundation
Wildlife & Tourism
2024
A visual ode to Canada’s forests—capturing the quiet power, scale, and fragility of the landscapes that define us. Created for National Forest Week, the film blends grounded human moments with sweeping natural imagery to remind viewers of the deep connection between people and the forests we depend on.
National Forest Week needed a piece that felt cinematic and emotional. Something that could stand out on social platforms, inspire emotional engagement, and celebrate forest stewardship.
National Forest Week needed a piece that felt cinematic and emotional. Something that could stand out on social platforms, inspire emotional engagement, and celebrate forest stewardship.
National Forest Week needed a piece that felt cinematic and emotional. Something that could stand out on social platforms, inspire emotional engagement, and celebrate forest stewardship.
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The Approach
Curated a tightly focused visual palette: textures, slow movement, and natural tones that feel timeless and grounded. Every shot was selected for mood first, not location, allowing the narrative to feel universal rather than literal. Through colour matching, subtle motion treatments, and layered sound design, I created a seamless visual rhythm that hides the patchwork nature of stock sources. The edit leans into calm pacing, breathing room, and moments of stillness—giving the forests themselves space to speak. The final film feels cohesive, cinematic, and emotionally grounded, proving that with the right curation and craft, stock footage can become a powerful storytelling tool.
Curated a tightly focused visual palette: textures, slow movement, and natural tones that feel timeless and grounded. Every shot was selected for mood first, not location, allowing the narrative to feel universal rather than literal. Through colour matching, subtle motion treatments, and layered sound design, I created a seamless visual rhythm that hides the patchwork nature of stock sources. The edit leans into calm pacing, breathing room, and moments of stillness—giving the forests themselves space to speak. The final film feels cohesive, cinematic, and emotionally grounded, proving that with the right curation and craft, stock footage can become a powerful storytelling tool.
Curated a tightly focused visual palette: textures, slow movement, and natural tones that feel timeless and grounded. Every shot was selected for mood first, not location, allowing the narrative to feel universal rather than literal. Through colour matching, subtle motion treatments, and layered sound design, I created a seamless visual rhythm that hides the patchwork nature of stock sources. The edit leans into calm pacing, breathing room, and moments of stillness—giving the forests themselves space to speak. The final film feels cohesive, cinematic, and emotionally grounded, proving that with the right curation and craft, stock footage can become a powerful storytelling tool.
