Ty Urlich
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Haven S25
Haven S25
Fashion Editorial
2025
A refined campaign film for HAVEN’s Spring 2025 collection, highlighting garments designed for motion, resilience, and the transition from winter to spring. Shot on location in British Columbia, the piece blends technical craftsmanship with a contemplative connection to nature and urban life.
HAVEN needed a film that would communicate the brand’s season-wide message of versatility and elevated utility, without feeling like a typical fashion video. The challenge was capturing the spirit of technical craftsmanship, subtle luxury, and transition (city to nature, winter to spring) in a way that aligned with HAVEN’s Canadian design story and visual identity.
HAVEN needed a film that would communicate the brand’s season-wide message of versatility and elevated utility, without feeling like a typical fashion video. The challenge was capturing the spirit of technical craftsmanship, subtle luxury, and transition (city to nature, winter to spring) in a way that aligned with HAVEN’s Canadian design story and visual identity.
HAVEN needed a film that would communicate the brand’s season-wide message of versatility and elevated utility, without feeling like a typical fashion video. The challenge was capturing the spirit of technical craftsmanship, subtle luxury, and transition (city to nature, winter to spring) in a way that aligned with HAVEN’s Canadian design story and visual identity.
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The Approach
Treat the film as an editorial short story set across British Columbia’s natural and urban landscapes. We paired clean, slow-motion sequences with textured close-ups of fabrics, layering imagery of city architecture and coastal forests. Natural light and tactile sound design emphasized materiality, footsteps, fabric rustle, ocean and street ambience. The result is a campaign video that feels purposeful, rooted in place, and aligned with HAVEN’s identity as “equipment for living".
Treat the film as an editorial short story set across British Columbia’s natural and urban landscapes. We paired clean, slow-motion sequences with textured close-ups of fabrics, layering imagery of city architecture and coastal forests. Natural light and tactile sound design emphasized materiality, footsteps, fabric rustle, ocean and street ambience. The result is a campaign video that feels purposeful, rooted in place, and aligned with HAVEN’s identity as “equipment for living".
Treat the film as an editorial short story set across British Columbia’s natural and urban landscapes. We paired clean, slow-motion sequences with textured close-ups of fabrics, layering imagery of city architecture and coastal forests. Natural light and tactile sound design emphasized materiality, footsteps, fabric rustle, ocean and street ambience. The result is a campaign video that feels purposeful, rooted in place, and aligned with HAVEN’s identity as “equipment for living".
